ADVERTISING CAMPAIGN

A comprehensive communication and advertising campaign

In order to promote ATHENS COFFEE FESTIVAL, a comprehensive communication and advertising campaign is developed each year, addressed to professional baristas and roasters, as well as coffee enthusiasts. The festival is promoted in the following ways:

  • Radio: Thousands of radio spots in high-profile Athens stations.
  • Online Campaign: Promotion in portals & social media, Google ads, Newsletters.
  • Free Press: Ads in weekly free press newspapers.
  • Printed Advertising: Promotion in wide circulation printed media, and the industry Press.
  • SMS Campaign: Personal invitations via SMS to 30,000 sector professionals.