Dynamic & targeted marketing planMelina Georgousi
Radio spots, digital campaign, ads in city free press form a dynamic marketing plan with the aim of even greater promotion of the festival.
As part of the promotion activities of the festival, the organizing company has prepared an advertising program with a budget of € 60,000 in order to enhance the brand awareness of the festival in Greece and abroad and to ensure the maximum possible attendance. So, based on the targeted and complete marketing plan for 15 days before the start of the festival, 2,000 radio spots will be heard in 10 radio stations in Attica. Also, for four months, a very dynamic digital campaign will take place, while the festival will be promoted through print ads in city free press and b2b magazines. Also 40.000 professionals from the coffee industry will receive a barcoded invitations or SMS messages with their free access code.